Social Media brings organizing victory at Pearson Airport!
Toronto, ON – The IAM resorted to social media – texting and Face Book – to organize 35 drivers employed by Sky Café at Toronto’s Pearson International Airport. “We couldn’t access these workers on the job site to conduct a traditional campaign so we opted for social media which has the added bonus that the company couldn’t interfere on private communication,” explained IAM Transportation District Lodge 140 Organizer Sam Jabbar.